Brand & Content Associate - Bilingual (English/Spanish)
Company: CSL
Location: Boca Raton
Posted on: July 10, 2025
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Job Description:
The Brand & Content Associate plays a crucial role in executing
the marketing strategy by overseeing brand content development,
social media activation, donor promotions, and communications. You
will create, publish, and optimize content across multiple channels
to promote engagement, brand awareness, and lead generation. By
collaborating with marketing, design, and agency teams. You will
develop content solutions that meet project requirements and
support marketing goals. Additionally, you will ensure brand
standards are upheld and maintain compliance with brand positioning
across all channels. Also manage content calendars and keep all
partners informed of content plans. JOB DETAILS: Reports To: Senior
Manager of Brand Activation & Content Location: Boca Raton, FL OR
Remote Direct Reports: None Travel: Ability to travel as needed
(10%) Bilingual: English/Spanish RESPONSIBILITIES Content Planning
- Develop quarterly content plans that align with the comprehensive
content strategy and messaging framework. Content Development &
Production - Collaborate with designers, videographers and other
stakeholders to oversee the content creation of visually appealing
and multimedia-rich assets. Social Media Management - Maintain CSL
Plasma's social media channels, ensuring all profiles are up to
date with accurate information for donors. Research and identify
latest social media trends and platforms, staying current with
industry best practices and regulations. Brand & Content
Stewardship - Maintain and evolve brand & copy guidelines to
maximize value of brand expression, in both English and Spanish.
Special Projects - Collaborate to create adhoc content, examine
brand metrics, identifies trends, and provide recommendations to
Marketing Leaders. Collaboration and Communication - Collaborate
with teams to gather information and develop content that supports
marketing projects. Keep partners informed of content plans,
performance and seek input for optimization. JOB SPECIFICATIONS
Education and Experience Bachelor's degree in marketing, business,
or related field experience Must have 3 to 5 years of experience in
content, editorial, social, or similar experience Knowledge of
digital marketing and social media platforms, content marketing
trends, personas, and audience segmentation Experience with content
development and implementation Create high-quality, SEO content,
knowledge of SEO best practices, and keyword research tools
Experience using analytics tools to monitor performance, analytical
mindset to interpret data and metrics to improve content LI-Onsite
Our Benefits CSL offers the following benefits for this full-time
position: Options for health care benefits, including choices of
plans for medical, dental, and vision, prescription drug coverage;
Company-provided basic life insurance and Short- and Long-Term
Disability; the option to participate in CSL’s 401(k) Savings
Program; Paid Time Off (PTO) for use in connection with vacations,
illness, and other personal business; and paid observed holidays as
designated by the Company. For more information on CSL Plasma
benefits visit https://cslbenefits.com/cslp . About CSLPlasma CSL
Plasma is one of the world's largest collectors of human plasma.
Our work helps to ensure that people with rare and serious diseases
are able to live normal, healthy lives. We are committed to our
work because lives depend on us. Learn more about CSL Plasma . We
want CSL to reflect the world around us At CSL, Inclusion and
Belonging is at the core of our mission and who we are. It fuels
our innovation day in and day out. By celebrating our differences
and creating a culture of curiosity and empathy, we are able to
better understand and connect with our patients and donors, foster
strong relationships with our stakeholders, and sustain a diverse
workforce that will move our company and industry into the future.
Learn more Inclusion and Belonging | CSL . Do work that matters at
CSL Plasma!
Keywords: CSL, Davie , Brand & Content Associate - Bilingual (English/Spanish), PR / Public Relations , Boca Raton, Florida